Custom builds
For launches and new offers where your current page shape is the ceiling, our team builds a page with you and hands it to Luria as a new starting point.
Most of the time Luria works from the page you already have, improving the pieces that matter. Sometimes the page itself is the ceiling. A new offer that does not fit the old layout. A launch that deserves more than a headline swap. A campaign with an audience your current page was never written for.
That is what custom builds are for. Our team builds a page with you, one to one, and hands it to Luria as a new starting point rather than a variant of the old one.
When a custom build makes sense
- A launch. New product, new line, new category. The story is different enough that you want a page built around it.
- A new offer. A bundle, a subscription, a high-ticket tier. The pricing and the promise need their own shape.
- A campaign with its own audience. You are about to put real spend behind a message, and the landing page should be built for that message from the first line.
- You have hit a plateau. Luria has converged, the numbers are steady, and the remaining upside is in a different page, not a better version of this one.
If you are not sure, ask. Sometimes what feels like a ceiling is a training gap, and a session in Brand Brain fixes it for free.
What we need from you
The build is collaborative. We bring the conversion craft and what Luria has learned about your buyers; you bring the things only you know.
| We ask for | Why |
|---|---|
| The offer | Exactly what is being sold, at what price, with what terms. Bundles, guarantees, shipping, anything that shapes the promise |
| The audience | Who this page is for, where they are coming from, what they already know. Cold ad traffic and a warm email list get different pages |
| Assets | Product photos, lifestyle imagery, video, reviews, press, founder story, anything you want on the page. We do not generate product photos |
| Constraints | Your do-not-say list, legal or compliance limits, brand rules, anything off the table |
| A launch date | So we work backward from it |
Share these in the dashboard's custom build request form, or over email.
How it works
- Kickoff. A short call to walk through the offer, the audience, and the assets. We confirm what the page needs to do and which goal it is optimizing toward. See Goals.
- Build. We draft the page and share a preview link. You review, we revise. Most builds take one or two rounds.
- Approval. You sign off on the final page. Nothing goes live without that, same as any change that touches price or claims. See Approvals.
- Handoff to Luria. The page enters testing as a new starting point.
Rough turnaround from kickoff to live is one to two weeks, depending on asset readiness and revision rounds. Launch deadlines are workable; tell us the date early.
How the custom page enters testing
A custom build does not start cold. Everything Luria has already learned about your buyers carries over:
- Your Brand Brain. Voice, rules, do-not-say list, seasonal patterns. All of it applies to the new page from the first visitor.
- What has worked. If Luria has found that your Meta traffic responds to proof-first layouts or that short CTAs beat long ones, the new page starts from there instead of rediscovering it.
- Your traffic streams. Per-source and ad-level optimization pick up immediately. See Traffic sources.
From there, Luria treats the custom page the way it treats any page: the same approval ladder, the same logged and reversible changes, the same stage progression. You will see it in Reading results alongside everything else, with its own baseline so you can compare it to what it replaced.
Keeping the old page
If you want the custom page to run against your existing page rather than replace it, say so at kickoff. Luria can split traffic between them and let the numbers decide.
What a custom build is not
- It is not a redesign of your whole site. One page, built for one job.
- It is not theme or template work. We build the page inside Luria; your theme code and site builder are untouched, same as always.
- It is not a one-time deliverable that then sits still. The point of handing it to Luria is that it keeps improving after launch.
Get started
Email support@luriart.com with a line about the launch or offer, or book a call from your dashboard under Help > Book a call. Custom builds are part of the high-touch tier; if you are not on it, we will tell you what it costs before anything starts.