Approvals: what needs your sign-off
The three-level trust ladder that decides which changes ship on their own, which ones notify you first, and which ones wait for your yes.
Luria changes your pages. That's the point. It also knows that some changes are yours to make, not its. Approvals are how the two fit together: small things ship on their own, bigger things tell you first, and anything that touches money or claims waits for you.
The trust ladder
Every change Luria wants to make lands on one of three levels. The level is decided by what kind of change it is, not by how big the expected lift is.
| Level | What's in it | What happens |
|---|---|---|
| 1: Ships automatically | Headline and body copy, CTA wording, order of sections, where social proof sits, microcopy | Luria tests it, keeps it if it wins, and logs it in History. You can roll it back any time. |
| 2: Notifies, then ships | Bigger layout changes (a new section, a removed block), imagery swaps, significant restructuring of a page | You get a notification with a before/after preview. If you don't object within the review window, it ships. |
| 3: Waits for your yes | Price display, discount depth, offers, product or health claims, guarantees, anything on your do-not-say list | Nothing happens until you approve. Declined items are never retried in that form. |
The review window for Level 2 is 24 hours by default. You can change it; see below.
Your do-not-say list is always Level 3
Anything you've marked as off-limits in your Brand Brain (claims you can't make, words you never use, offers you can't honor) is treated as Level 3 no matter how small the edit. In practice Luria won't propose those at all; the ladder is the backstop.
Where approvals live
Open Approvals in the dashboard. You'll see three lists:
- Waiting for you: Level 3 items. Nothing in this list is live.
- Shipping soon: Level 2 items inside their review window, with a countdown.
- Recently shipped: Level 1 and 2 items that went live, with a roll-back button.
You also get an email (and a Slack message if you've connected Slack) for every Level 2 and Level 3 item.
Approving or declining
Each item shows the page, the traffic it applies to, what Luria wants to change, why it thinks it will help, and a before/after preview.
- Approve: the change enters testing like any other. Approving is not "ship to everyone"; it's "you're allowed to test this." Luria still measures it and retires it if it loses.
- Decline: the change is dropped and Luria notes why, so it doesn't come back in the same form. Add a one-line reason if you want; it feeds your Brand Brain.
- Edit, then approve: change the wording or the number yourself before approving. Useful for Level 3 items where Luria's proposal is close but not quite.
For Level 2 items, Object during the window stops the change before it ships. Once shipped, use Roll back instead; same effect, within about 60 seconds.
Changing your ladder setting
Teams differ. A solo founder usually wants the default ladder. A brand with legal review usually wants to see more. Open Settings > Approvals to adjust.
- Default: the ladder above.
- Cautious: Level 1 becomes Level 2, so every change notifies you before shipping. Level 3 stays Level 3.
- Approve everything: every change waits for an explicit yes. Luria keeps learning and keeps proposing; it just ships nothing without you. Expect slower results, since each proposal waits on you before it can be tested.
- Review window: for Level 2, choose anywhere from 4 hours to 7 days.
- Per-page overrides: mark a specific page (your homepage, a compliance-sensitive landing page) as stricter than the rest.
Change the setting any time; it applies to new proposals from that moment.
Approve-everything mode and the timeline
In approve-everything mode, the training timeline stretches by however long proposals sit in your queue. If you go this route, check the queue daily so Luria isn't waiting on you.
Who can approve
Owners and admins can approve, decline, and change the ladder setting. Viewers can see the Approvals screen but not act on it. See Team access.
Good to know
- Approvals never block the kill switch. Pause on the Overview stops everything, regardless of what's in the queue.
- Items that sit in "Waiting for you" for more than 30 days expire, so your queue doesn't fill with stale ideas.
- Rolling back a shipped change teaches Luria as much as declining it. You don't need to decline pre-emptively to stay in control.
Next steps
Lift and confidence, in plain English
What the lift number and the confidence level on your dashboard mean, why they move early on, and why Luria doesn't call winners fast.
Team access
Invite teammates, set their role, manage multiple client accounts as an agency, and remove access when someone leaves.