Duplicates
How Luria counts one order once, and the one mistake that makes a conversion count twice.
One order is one conversion. Luria enforces that on the server, so most reports of double counting turn out to be either a second conversion call on the page, or two things that are not actually duplicates.
What you'll need
- The order or lead that looks doubled.
- The page your checkout redirects to after payment.
- Non-Shopify sites only: access to edit that page.
Steps
Step 1: On Shopify, confirm nothing is needed
Every Shopify order is keyed by its order id, so the built-in pixel and the order webhook write the same single record no matter which arrives first. The backup custom pixel from the app uses the same key, so pasting it while the built-in pixel is working cannot double-count. The snippet never counts purchases on Shopify at all.
Step 2: On other platforms, count the conversion calls on your success page
Look for more than one window.luria.convert(...) on the page, including one added by a tag manager or a template partial. Each call counts. Call it once.
Step 3: Check whether the URL already counts itself
Luria counts automatically on URLs ending in /thank-you, /thank_you, or containing /orders/ followed by an order token. If your confirmation page is one of those and you also added a conversion call, the order is counted twice. Keep one: either rename the page, or remove your call.
Step 4: Rule out reloads
The automatic count fires once per order token in that browser, so a customer refreshing the confirmation page does not add a second conversion. Your own call has no such guard, which is why the check in step 2 matters.
Verify it worked
Place one test order and open the Customers tab. You should see exactly one row for it, with one value. Watch the Conversions figure on the Overview tab move by one, not two.
Common failures
- Two tests, one visit. If a visitor took part in two tests before buying, that purchase counts for each of those tests on the Split Tests tab. Your store total still counts the order once.
- A repeat customer. Two orders from the same person are two conversions, correctly.
- Two copies of the script tag. A second copy on the same page is ignored, so this does not inflate anything, but remove the extra tag anyway.
- A conversion call on a page that is not the confirmation page. Calling it on a cart or checkout step counts visits, not orders. It belongs on the page shown after payment.