Google Ads

Send campaign and ad group details to Luria with a tracking template, no Google Ads permissions required.

Google Ads traffic arrives with intent already attached: someone typed a query and clicked. Luria uses that. Search visitors, Shopping visitors, and Performance Max visitors each get their own optimization stream, and busy campaigns can earn pages of their own. All of it runs from the URL; Luria does not need to log in to your Google Ads account.

What you get

Per-source optimization for Google Ads as a whole, separate from Meta, email, and organic. See Traffic sources.
Per-campaign and per-ad-group pages for the campaigns that send enough traffic to earn one. See Ad-level pages.
Automatic gclid capture. Google appends a click ID (gclid) to every ad click. Luria records it with the session automatically, so even without UTMs it can tell a paid Google visitor from an organic one.
Spend next to lift (optional) if you connect your account for reporting.

Zero-permission setup: tracking template or final URL suffix

Google lets you add parameters to every ad URL in one place, using ValueTrack placeholders that Google fills in at click time.

Step 1: Copy your parameters from Luria

In the Luria dashboard, open Connect > Google Ads and copy the suffix string. It looks like this:

utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={creative}&luria_src=google

{campaignid}, {adgroupid}, and {creative} are Google's ValueTrack placeholders. Google swaps in the real IDs when the ad is clicked.

Step 2: Add it as a final URL suffix

The simplest place is the account level, so it applies everywhere:

In Google Ads, go to Admin > Account settings (older UI: Settings > Account settings).
Open Tracking, then paste the string into Final URL suffix.
Save.

If you already use a tracking template (for example, for a call tracking or attribution tool), don't replace it. Add Luria's parameters to the Final URL suffix instead; the two work together.

Screenshot comingGoogle Ads account settings, Tracking section, showing the Final URL suffix field with Luria's parameters

Step 3: Test the URL

Google shows a Test button next to the tracking fields. Run it, then click a live ad and open the Luria dashboard. Google should appear as a source within a few minutes.

Shopping and Performance Max

Shopping ads get their URL from your Merchant Center feed, not from the ad. The account-level final URL suffix still applies to them, which is why we recommend setting it at the account level rather than per campaign.

Optional: connect your Google Ads account

Connecting is for reporting only. Luria reads cost and conversions per campaign so the dashboard can put spend next to lift.

Dashboard > Connect > Google Ads > Connect account, sign in with Google, choose the account. Luria requests read-only access. It never edits bids, budgets, keywords, or ads. Disconnect any time from the same screen; your optimization keeps running from the URL parameters.

What Luria does not touch

Your Google Ads conversion tag and enhanced conversions keep firing as before.
Your Google Analytics link and auto-tagging stay as they are. Luria reads gclid; it does not alter it.
Smart Bidding sees the same conversions it always did. Luria does not send anything to Google.

Luria's numbers and Google's numbers will differ; Google counts clicks and attributed conversions inside its own windows, Luria counts sessions and conversions it observed on your site. See Google Analytics for a plain explanation of why tools disagree.

Good to know

Campaign IDs, not names. Google's placeholders send IDs, so renaming a campaign does not reset its history in Luria. The dashboard shows the campaign name next to the ID once you connect your account, or you can label sources by hand.
Branded search behaves like warm traffic; non-brand search behaves like cold. Luria separates them once it sees enough of each, so consider keeping brand and non-brand in separate campaigns (you probably already do).
Low-volume campaigns are optimized as part of the Google stream until they send enough sessions to earn their own page, roughly a few hundred sessions a month.