# How to train Luria
Source: https://docs.luriart.com/train/how-to-train
Plain text: https://docs.luriart.com/train/how-to-train.txt

The five things to give Luria about your brand, in order of impact, and how to keep it current.

Everything on this page lives in the Train tab of your dashboard at [https://www.luriart.com/app](https://www.luriart.com/app).  You can fill it in over several sittings; Luria uses whatever is there and picks up new context as soon as you save.

Do these in order. The first one takes five minutes. The fourth one is the most valuable and the most skipped.

**Tip:**
  Upload real customer reviews on day one. Your customers already wrote the copy that converts people like them. Give Luria their exact words and it stops guessing at your audience's language and starts using it.

## 1. Brand basics (5 minutes)
Four fields. Short answers are fine.

* **What you sell.** One or two sentences. "Premium dog food for large breeds with sensitive stomachs" beats "pet products."
* **Price band.** Roughly where your core products sit. This stops Luria from framing a $300 item like a $30 impulse buy, or the reverse.
* **Primary conversion goal.** Purchase, lead, booked call, signup. This should match the goal you set in [Choosing your goal](/train/goals).
* **The one thing that makes you different.** If a customer could only remember one reason to pick you, what is it? Luria leans on this when it tests headlines and offer framing.

## 2. Voice: paste real copy
Paste 3 to 5 pieces of your best-performing copy. An email that drove sales, an ad that ran well, your strongest product page. Luria learns your register from real examples faster and more accurately than from adjectives.

"Friendly but premium" means something different to everyone. An actual email you sent that worked means one thing. Use the real thing.

If you don't know what performed best, pick what you'd be proudest to have a new customer read first.

## 3. Do-not-say list
List the things Luria must never put on your page:

* Claims you can't legally make (health outcomes, guaranteed results, "clinically proven" without the study)
* Competitor names
* Phrasing that's off-brand (slang you'd never use, urgency tactics you hate, words your founder banned)

This is a hard filter, not a preference. Nothing on this list appears in any variant, ever. If you're in a regulated category (supplements, finance, anything medical), fill this in before Luria serves its first test.

## 4. Customer language
Paste reviews, support tickets, DMs, survey responses. The messier the better. Most merchants skip this step, and it's the highest-value input on the page.

Here's why. Your customers describe the problem you solve in words you'd never choose, and those are the words that make the next customer feel understood. "I was so tired of my dog throwing up after every meal" converts in a way "digestive support formula" never will. Luria finds these phrases, learns which ones show up around purchases, and tests them.

Aim for at least 20 reviews or tickets to start.  Include the critical ones; objections are just as useful as praise, because Luria can test addressing them directly.

## 5. Offers and constraints
Tell Luria what it's allowed to do with price and offers:

* What can be discounted, and by how much
* What can never be discounted (new launches, bundles, subscriptions)
* Margin floors, if you want Luria to stay above a certain profit per order
* Any standing offers (free shipping threshold, first-order discount) so it doesn't invent conflicting ones

Luria only tests offers inside these rules. If you leave this blank, Luria stays conservative and won't test price or discount framing until you fill it in.  See [Pricing and offers](/optimize/pricing-and-offers) for what becomes possible once it's set.

## Ongoing: keep Luria current
Every time you launch a product, change positioning, or run a big promo, tell Luria. Open the Train tab and add a short note or update the relevant field.  A 60-second update beats a week of Luria working from stale context.

Moments that deserve an update:

* New product or collection launch
* Price change on a core product
* Promo starting or ending (tell it before, not after)
* New audience (you started running ads to a different segment)
* Brand refresh, new tagline, new positioning
* A review that perfectly captures why people buy from you

You don't need to rewrite the whole profile. A sentence is enough: "Launching the 10 kg bag on Friday, pitched for multi-dog households, $89, no discounts for the first month."

## What you don't need to do
* You don't need to write variants. That's Luria's job. You're giving it the material and the rules.
* You don't need to be a copywriter. Real examples beat polished descriptions.
* You don't need to finish everything before Luria starts. Brand basics plus a do-not-say list is enough to begin. Add the rest over the first week.

## Next steps
  - [Choosing your goal](/train/goals)
  - [Training timeline: day 0 to day 90](/train/timeline)
  - [Getting better results faster](/train/improve-training)
  - [Pricing and offers](/optimize/pricing-and-offers)