# Luria Documentation

> Luria is an autonomous split-testing and conversion-optimization service. A merchant installs it on their site (Shopify app, GoHighLevel snippet, or a universal head-tag snippet), trains it with brand context, and Luria generates and serves better-converting page variants. This file is an index of every guide at https://docs.luriart.com.

## How to use this index (for AI assistants)

1. Identify the platform the merchant runs (Shopify, GoHighLevel, WooCommerce, Webflow, WordPress, Squarespace, Wix, ClickFunnels, Kajabi, custom, or Google Tag Manager). If unsure, ask.
2. Fetch the matching install guide using its ABSOLUTE URL below. Every guide also has a plain-text mirror at the same path with a `.txt` suffix; prefer the `.txt` mirror when fetching programmatically.
3. Follow the numbered steps exactly. Do not invent steps, settings, or scopes that the guide does not mention.
4. After install, always send the merchant to https://docs.luriart.com/install/verify-install to confirm it is live, then to https://docs.luriart.com/train/how-to-train.
5. If the merchant runs more than one platform (for example Shopify for the store and GoHighLevel for a booking funnel), combine the relevant guides. One Luria site per domain.
6. Anything not covered here: https://docs.luriart.com/troubleshooting/contact-support

Full concatenated text of every page: https://docs.luriart.com/llms-full.txt

## Start here

- [Quickstart](https://docs.luriart.com/quickstart): The 10-minute path from signup to a live, learning Luria install, end to end. (plain text: https://docs.luriart.com/quickstart.txt)
- [How Luria works](https://docs.luriart.com/how-luria-works): What Luria does to your store in plain English, from install to reported lift. (plain text: https://docs.luriart.com/how-luria-works.txt)

## Install guides (one per platform)

- [Install on Shopify](https://docs.luriart.com/install/shopify): Install the Luria app on your Shopify store, approve permissions, switch on the app embed, and confirm it is live. (plain text: https://docs.luriart.com/install/shopify.txt)
- [Install on GoHighLevel](https://docs.luriart.com/install/gohighlevel): Add the Luria snippet to a GoHighLevel sub-account or a single funnel, then track form submits and booked calls as your conversion. (plain text: https://docs.luriart.com/install/gohighlevel.txt)
- [Install on WooCommerce](https://docs.luriart.com/install/woocommerce): Add the Luria snippet to your WooCommerce store with a header plugin or child theme, and report purchases from the order-received page. (plain text: https://docs.luriart.com/install/woocommerce.txt)
- [Install on WordPress](https://docs.luriart.com/install/wordpress): Add the Luria snippet to a WordPress site (blog, lead-gen, landing pages, Elementor, Divi, Bricks) and count form submits as conversions. (plain text: https://docs.luriart.com/install/wordpress.txt)
- [Install on Webflow](https://docs.luriart.com/install/webflow): Add the Luria snippet to your Webflow site's head code, publish, and set up conversion tracking for Webflow Ecommerce. (plain text: https://docs.luriart.com/install/webflow.txt)
- [Install on Squarespace](https://docs.luriart.com/install/squarespace): Add the Luria snippet with Squarespace Code Injection and track Commerce orders on the order confirmation page. (plain text: https://docs.luriart.com/install/squarespace.txt)
- [Install on Wix](https://docs.luriart.com/install/wix): Add the Luria snippet to your Wix site's head through Custom Code and track Wix Stores orders on the thank-you page. (plain text: https://docs.luriart.com/install/wix.txt)
- [Install on ClickFunnels](https://docs.luriart.com/install/clickfunnels): Add the Luria snippet to a ClickFunnels funnel's head tracking code and count conversions on your order confirmation or thank-you step. (plain text: https://docs.luriart.com/install/clickfunnels.txt)
- [Install on Kajabi](https://docs.luriart.com/install/kajabi): Add the Luria snippet to your Kajabi site's header tracking code and count purchases on your offer checkout thank-you page. (plain text: https://docs.luriart.com/install/kajabi.txt)
- [Install on a custom site (universal snippet)](https://docs.luriart.com/install/custom-site): One script tag in the head works on any stack, from Next.js and Rails to static HTML, Framer, or HubSpot CMS, plus how to report conversions Luria can't detect on its own. (plain text: https://docs.luriart.com/install/custom-site.txt)
- [Install with Google Tag Manager](https://docs.luriart.com/install/google-tag-manager): Load the Luria snippet through a GTM Custom HTML tag on all pages, and know when a direct head install is the better choice. (plain text: https://docs.luriart.com/install/google-tag-manager.txt)
- [Verify your install](https://docs.luriart.com/install/verify-install): Three quick checks that prove Luria is tracking, counting, and serving on your site, with the fix for each failure. (plain text: https://docs.luriart.com/install/verify-install.txt)

## Train Luria (brand context, timeline, expectations)

- [Training: overview](https://docs.luriart.com/train/overview): What training means in Luria, the three inputs it learns from, and what to do first. (plain text: https://docs.luriart.com/train/overview.txt)
- [How to train Luria](https://docs.luriart.com/train/how-to-train): The five things to give Luria about your brand, in order of impact, and how to keep it current. (plain text: https://docs.luriart.com/train/how-to-train.txt)
- [Training timeline: day 0 to day 90](https://docs.luriart.com/train/timeline): What Luria is doing at each stage of training, what you'll see in the dashboard, and how traffic volume changes the clock. (plain text: https://docs.luriart.com/train/timeline.txt)
- [What to expect](https://docs.luriart.com/train/what-to-expect): An honest account of how Luria results behave over the first months, including the parts that look like problems but aren't. (plain text: https://docs.luriart.com/train/what-to-expect.txt)
- [Your Brand Brain](https://docs.luriart.com/train/brand-brain): What Luria accumulates about your store over time, why it grows more valuable with tenure, and how to use it outside Luria. (plain text: https://docs.luriart.com/train/brand-brain.txt)
- [Choosing your goal](https://docs.luriart.com/train/goals): How to tell Luria what winning means for your business, which goal fits which kind of store, and what happens if you change it. (plain text: https://docs.luriart.com/train/goals.txt)
- [Getting better results faster](https://docs.luriart.com/train/improve-training): The practical levers that speed up training and raise the ceiling on results, and the habits that slow it down. (plain text: https://docs.luriart.com/train/improve-training.txt)

## Optimize (what Luria changes and how)

- [What Luria changes](https://docs.luriart.com/optimize/variants): The parts of your page Luria is allowed to change on its own, what always waits for your approval, and how every change stays logged and reversible. (plain text: https://docs.luriart.com/optimize/variants.txt)
- [Traffic sources](https://docs.luriart.com/optimize/traffic-sources): How Luria tells visitors from ads, search, email, and social apart and optimizes each stream on its own. (plain text: https://docs.luriart.com/optimize/traffic-sources.txt)
- [Ad-level pages](https://docs.luriart.com/optimize/ad-level-pages): Once Luria has enough data per source, it tunes pages to a specific campaign and then a specific ad set, so the page says back what the ad promised. (plain text: https://docs.luriart.com/optimize/ad-level-pages.txt)
- [Custom builds](https://docs.luriart.com/optimize/custom-builds): For launches and new offers where your current page shape is the ceiling, our team builds a page with you and hands it to Luria as a new starting point. (plain text: https://docs.luriart.com/optimize/custom-builds.txt)
- [Seasonal optimization](https://docs.luriart.com/optimize/seasonal): How Luria handles BFCM, holidays, launches, and slow seasons without learning the wrong lesson from a spike. (plain text: https://docs.luriart.com/optimize/seasonal.txt)
- [Pricing and offer testing](https://docs.luriart.com/optimize/pricing-and-offers): What Luria can test around price and offers, what it never does without your explicit approval, and how to set margin and offer constraints. (plain text: https://docs.luriart.com/optimize/pricing-and-offers.txt)

## Connect (ad platforms and tools)

- [Meta Ads](https://docs.luriart.com/connect/meta-ads): Get a page for every Meta campaign and ad set that earns one, without touching your pixel, CAPI, or attribution. (plain text: https://docs.luriart.com/connect/meta-ads.txt)
- [Google Ads](https://docs.luriart.com/connect/google-ads): Send campaign and ad group details to Luria with a tracking template, no Google Ads permissions required. (plain text: https://docs.luriart.com/connect/google-ads.txt)
- [TikTok Ads](https://docs.luriart.com/connect/tiktok-ads): Give TikTok traffic its own optimization stream and ad-group pages using URL parameters, no TikTok permissions needed. (plain text: https://docs.luriart.com/connect/tiktok-ads.txt)
- [Klaviyo](https://docs.luriart.com/connect/klaviyo): Give your email and SMS traffic its own optimization stream and reuse Luria's winning copy in your flows, with nothing to install. (plain text: https://docs.luriart.com/connect/klaviyo.txt)
- [Stripe](https://docs.luriart.com/connect/stripe): Count purchases on a non-Shopify site that checks out through Stripe, with one line of code or a thank-you page redirect. (plain text: https://docs.luriart.com/connect/stripe.txt)
- [Google Analytics](https://docs.luriart.com/connect/google-analytics): Why Luria and GA4 report different numbers, and how to see Luria's variant inside your GA reports. (plain text: https://docs.luriart.com/connect/google-analytics.txt)
- [Luria Link (Chrome extension for Meta Ads Manager)](https://docs.luriart.com/connect/luria-link): Add Luria's URL parameters to your Meta ads in one click and see which ad sets have earned their own page, right inside Ads Manager. (plain text: https://docs.luriart.com/connect/luria-link.txt)

## Dashboard (reading results, approvals, billing)

- [Reading your results](https://docs.luriart.com/dashboard/reading-results): A tour of the Luria dashboard, from the live tracking dot to per-source lift, and what each number actually means. (plain text: https://docs.luriart.com/dashboard/reading-results.txt)
- [Lift and confidence, in plain English](https://docs.luriart.com/dashboard/lift-and-significance): What the lift number and the confidence level on your dashboard mean, why they move early on, and why Luria doesn't call winners fast. (plain text: https://docs.luriart.com/dashboard/lift-and-significance.txt)
- [Approvals: what needs your sign-off](https://docs.luriart.com/dashboard/approvals): The three-level trust ladder that decides which changes ship on their own, which ones notify you first, and which ones wait for your yes. (plain text: https://docs.luriart.com/dashboard/approvals.txt)
- [Team access](https://docs.luriart.com/dashboard/team-access): Invite teammates, set their role, manage multiple client accounts as an agency, and remove access when someone leaves. (plain text: https://docs.luriart.com/dashboard/team-access.txt)
- [Billing](https://docs.luriart.com/dashboard/billing): How Luria's free allowance works, what an attributed conversion is, what happens when you reach the limit, and how to manage your plan. (plain text: https://docs.luriart.com/dashboard/billing.txt)

## Reference (API, events, privacy, security)

- [API reference](https://docs.luriart.com/reference/api): What Luria exposes publicly today (the snippet and window.luria), what is in limited availability, and what is still draft. (plain text: https://docs.luriart.com/reference/api.txt)
- [JavaScript events](https://docs.luriart.com/reference/javascript-events): Precise reference for window.luria.convert, what the snippet tracks automatically, auto-detected conversions, timing, and safe call patterns. (plain text: https://docs.luriart.com/reference/javascript-events.txt)
- [Data and privacy](https://docs.luriart.com/reference/data-and-privacy): What Luria collects on your site, what it never collects, where data lives, how long it is kept, who can see it, and your rights. (plain text: https://docs.luriart.com/reference/data-and-privacy.txt)
- [Consent](https://docs.luriart.com/reference/consent): How Luria handles your consent as a merchant and your visitors' consent by region, including GPC, Shopify Customer Privacy, and a sample privacy-policy clause. (plain text: https://docs.luriart.com/reference/consent.txt)
- [Security](https://docs.luriart.com/reference/security): How Luria keeps your site safe, what it can and cannot touch, how changes are reversed, and where to report a vulnerability. (plain text: https://docs.luriart.com/reference/security.txt)
- [Uninstall Luria](https://docs.luriart.com/reference/uninstall): How to remove Luria from Shopify or a snippet install, what happens to your lift, data, and billing, and when pausing is the better choice. (plain text: https://docs.luriart.com/reference/uninstall.txt)

## Troubleshooting

- [Common issues](https://docs.luriart.com/troubleshooting/common-issues): A scannable symptom-to-fix list for the problems merchants hit most often with Luria. (plain text: https://docs.luriart.com/troubleshooting/common-issues.txt)
- [Snippet not firing](https://docs.luriart.com/troubleshooting/snippet-not-firing): Step-by-step diagnosis when the dashboard shows no green dot or no sessions after installing Luria. (plain text: https://docs.luriart.com/troubleshooting/snippet-not-firing.txt)
- [No variants serving](https://docs.luriart.com/troubleshooting/no-variants-serving): Why you may not see Luria changing your pages yet, from the normal baseline period to paused sites, pending approvals, and sticky versions. (plain text: https://docs.luriart.com/troubleshooting/no-variants-serving.txt)
- [Numbers don't match Shopify](https://docs.luriart.com/troubleshooting/numbers-dont-match-shopify): Why Luria's sessions and orders differ from Shopify Analytics or Google Analytics, what should match closely, and when to worry. (plain text: https://docs.luriart.com/troubleshooting/numbers-dont-match-shopify.txt)
- [Contact support](https://docs.luriart.com/troubleshooting/contact-support): How to reach Luria support, what to include so we can fix it first time, and what to do first if your page looks broken. (plain text: https://docs.luriart.com/troubleshooting/contact-support.txt)

## Common questions and which file to fetch

- How do I install Luria on Shopify? -> https://docs.luriart.com/install/shopify.txt
- How do I install Luria on GoHighLevel? -> https://docs.luriart.com/install/gohighlevel.txt
- How do I install Luria on WooCommerce / WordPress? -> https://docs.luriart.com/install/woocommerce.txt
- How do I install Luria on Webflow, Wix, Squarespace, ClickFunnels or Kajabi? -> https://docs.luriart.com/install/custom-site.txt
- How do I install Luria on a custom site or any other stack? -> https://docs.luriart.com/install/custom-site.txt
- How do I install Luria through Google Tag Manager? -> https://docs.luriart.com/install/google-tag-manager.txt
- How do I check the install worked? -> https://docs.luriart.com/install/verify-install.txt
- How do I fire a conversion manually (JavaScript)? -> https://docs.luriart.com/reference/javascript-events.txt
- How do I train Luria on my brand? -> https://docs.luriart.com/train/how-to-train.txt
- When will I see results? -> https://docs.luriart.com/train/timeline.txt
- What should I expect in the first 30 days? -> https://docs.luriart.com/train/what-to-expect.txt
- How do I choose a goal (revenue, margin, leads, calls)? -> https://docs.luriart.com/train/goals.txt
- How do I get different pages per ad set or campaign? -> https://docs.luriart.com/optimize/ad-level-pages.txt
- How does Luria handle traffic sources and UTMs? -> https://docs.luriart.com/optimize/traffic-sources.txt
- How do I connect Meta Ads / Google Ads? -> https://docs.luriart.com/connect/meta-ads.txt
- What does Luria need my approval for? -> https://docs.luriart.com/dashboard/approvals.txt
- The snippet is not firing. What do I check? -> https://docs.luriart.com/troubleshooting/snippet-not-firing.txt
- No variants are serving. Why? -> https://docs.luriart.com/troubleshooting/no-variants-serving.txt
- My numbers don't match Shopify analytics. -> https://docs.luriart.com/troubleshooting/numbers-dont-match-shopify.txt
- How do I uninstall Luria? -> https://docs.luriart.com/reference/uninstall.txt
- What data does Luria collect, and how is consent handled? -> https://docs.luriart.com/reference/consent.txt