# Install on WordPress Source: https://docs.luriart.com/install/wordpress Plain text: https://docs.luriart.com/install/wordpress.txt Add the Luria snippet to a WordPress site (blog, lead-gen, landing pages, Elementor, Divi, Bricks) and count form submits as conversions. Time needed: about 8 minutes. ## What you'll need * A Luria account at [luriart.com/app](https://www.luriart.com/app) * WordPress admin access * A header-scripts plugin (WPCode, also known as "Insert Headers and Footers"), a child theme, or your page builder's custom code area * Your Luria Site ID (Step 1) This guide is for WordPress sites that are not WooCommerce stores: blogs, lead-gen sites, landing pages, agency and service sites. Selling with WooCommerce? Use [Install on WooCommerce](/install/woocommerce) instead. ### Step 1: Copy your Site ID Sign in at [luriart.com/app](https://www.luriart.com/app) and open Settings > Install. Copy the snippet: ```html ``` [Screenshot: Luria dashboard Settings > Install page with the snippet and Site ID] ### Step 2: Add the snippet to your site head Pick one. **Option A: WPCode (recommended, works with any theme or builder)** 1. Plugins > Add New, search "WPCode", install and activate. 2. Code Snippets > Header & Footer. 3. Paste the snippet into the **Header** box. Save Changes. [Screenshot: WPCode Header & Footer screen with the Luria snippet in the Header field] **Option B: Your page builder's custom code** * Elementor Pro: Elementor > Custom Code > Add New, location ``, paste, publish to Entire Site. * Divi: Divi > Theme Options > Integration > "Add code to the head of your blog". * Bricks: Bricks > Settings > Custom Code > Header scripts. **Option C: Child theme header.php** Appearance > Theme File Editor > `header.php` in your child theme, paste before ``, save. Don't edit the parent theme; updates overwrite it. **Note:** "Additional CSS" in the Customizer can't hold a script. Use one of the options above. ### Step 3: Count form submits as conversions On a non-store WordPress site the conversion is usually a form: a quote request, a contact, a download, a booking. Pick whichever is easier: **Easiest: redirect to a thank-you page.** Set your form to redirect to a page whose URL contains `/thank-you` (for example `yoursite.com/thank-you/`). Luria auto-detects it. No code. | Form plugin | Where the redirect lives | | --------------- | --------------------------------------------------------------------------- | | Gravity Forms | Form Settings > Confirmations > Redirect | | WPForms | Settings > Confirmations > Go to URL (Redirect) | | Contact Form 7 | Use the "Redirection for Contact Form 7" add-on, or the script option below | | Elementor Forms | Actions After Submit > Redirect | | Fluent Forms | Settings > Confirmation Settings > Redirect to URL | **Or: fire the event on submit without a redirect.** Add this in WPCode's Footer box (or your builder's footer code area). It listens for the common success events and reports a lead. ```html ``` Gravity Forms fires `gform_confirmation_loaded` through jQuery rather than the document; if leads don't register, use the redirect approach for Gravity. Keep only the lines for plugins you use. [Screenshot: WPForms confirmation settings with Go to URL (Redirect) selected and a /thank-you URL entered] ### Step 4: Purge your cache If you run a caching plugin (WP Rocket, LiteSpeed Cache, W3 Total Cache) or your host caches pages (WP Engine, Kinsta, SiteGround), clear the cache now so the snippet reaches visitors. If your optimizer has "Delay JavaScript" or "Defer JS", exclude `luriart.com`. A delayed snippet makes pages flash the original content before Luria's version. ### Step 5: Verify Open your site in a private window and check the Luria dashboard for "Tracking live" within about 60 seconds. Submit a test form and confirm a lead appears. Full checklist: [Verify your install](/install/verify-install). ## Page builders Elementor, Divi, Bricks, Beaver Builder, and the block editor all work the same way: the snippet sits in the site head, and Luria tests changes on the page visitors see. Luria never edits your builder layouts or saved templates. Pausing Luria restores the original within about 60 seconds. ## Troubleshooting **Snippet isn't in the page source** Purge caches (Step 4), then view source and search for `luriart.com`. Still missing? Your theme may use a custom header template that skips `wp_head`; WPCode and builders depend on it. Ask your theme author, or use the builder's own head-code area. **Form submits aren't counted** Open the form in a private window, submit it, and check which path you set up. Redirect: confirm the landing URL contains `/thank-you`. Script: confirm the snippet and the script are both on that page and the plugin's event name matches. Redirect is the reliable fallback. **My optimizer delays the script** Exclude `luriart.com/snippet.js` from delay, defer, minify, and combine in WP Rocket, LiteSpeed, Autoptimize, or Perfmatters. **I lost the snippet after a theme update** You edited the parent theme. Move to WPCode or a child theme. **Pages flash before Luria's version shows** Snippet in the footer, or delayed by an optimizer. Move it to the header and exclude it from delay. ## Next steps * [Verify your install](/install/verify-install) * [Set your goal](/train/goals) * [How to train Luria](/train/how-to-train)